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The Performance of Knowledge: Pointing and Knowledge in Powerpoint Presentations
Hubert Knoblauch
Technical University of Berlin, Hubert.Knoblauch{at}tu-berlin.de
Powerpoint and similar technologies have contributed to a profound transformation of lecturing and presenting information. In focusing on pointing in powerpoint presentations, the article addresses aspects of this transformation of speech into `presentations'. As opposed to popular attacks against powerpoint, the analysis of a large number of audio-visually recorded presentations (mainly in German) demonstrates the creativity of these `performances', based on the interplay of slides (and other aspects of this technology), speech, pointing and body formations. Pointing seems to be a particular feature of this kind of presentation, allowing knowledge to be located in space. Considering powerpoint as one of the typical technologies of so-called `knowledge societies', this aspect provides some indication as to the social understanding of knowledge. Instead of `representing' reality, knowledge is defined by the circularity of speaking and showing, thus becoming presented knowledge rather than representing knowledge.
Key Words: communication • communicative culture • knowledge • knowledge society • performance • performative • powerpoint
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Cultural Sociology, Vol. 2, No. 1,
75-97 (2008)
DOI: 10.1177/1749975507086275
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